The Fresh Look permanent Hair BodipHier is an innovative, multi-ethnic, and sustainable green product, designed to effectively relax hair and add body without the use of harsh chemicals. There hasn’t been any significant innovation for relaxing hair since sodium hydroxide (lye) was first introduced professionally back in the 1950’s. Manufacturers have formulated many variations of lye or no-lye chemical straightening relaxers (i.e., sodium, calcium, lithium, guanidine hydroxides, etc...). They’ve even added strong conditioners in an attempt to make these chemical relaxers less damaging.

However, the basic damaging ingredients for lye or no-lye chemical hair relaxers have not changed. Consequently, since the introduction of various chemical recipe relaxers, the average length of chemically straightened hair has gotten shorter by 4 – 5 inches, with instances of damaged hair and skin and even complete hair loss, accelerating over the years. Is there any wonder why the demand for hair extensions, weaves, and wigs has remained so strong?

The Scary Truth about Today’s Chemical Straighteners:

There are also various “Japanese Straightening” caustic chemical methods, also known as “Ionic Straightening” and “Thermal Reconditioning”. These are all the same “Thio” based product, containing the chemical Ammonium Thioglycolate, which can cause dryness damage to the hair and scalp, requiring more extensive moisturizers or hair can break. Up to 2 lengthy processes and $600 – $800 are required for smoothing and straightening hair, with results that can be inconsistent. Because of rules for special after-care with a high risk for serious problems, this chemical method may require you to sign a “release of liability” waiver form before a salon will schedule it.

There are also various similar “Brazilian Keratin” chemical straightening treatments that claim to be “non-chemical & gentle”. But that’s false! The truth is a Keratin straightening method can require the salon to use: A Gas Mask, Rubber Gloves, Protective Eye Goggles, Ear Protectors, and a Blowing Fan to force ventilation against the toxic fumes emitted during this process containing highly dangerous formaldehyde (embalming fluid), which can be disguised as either “Formal”, “Formalin”, “Aldehydes”, or “Ether”, shown as the listed ingredients on the label. All of these ingredients are also dangerous carcinogens, but this still allows them to claim that theirs is a “formaldehyde-free” version of Keratin. These are only a couple of examples of today’s “new and advanced” chemical hair straightening relaxers that are out on the market. As a rule, always ask to see the product’s list of ingredients. Yikes!

Chemical hair straightening relaxers will certainly cause your hair to become “dead straight” alright, but at what cost? The chemical process for lye (“Drano”) or no-lye hydroxides and the other toxic chemical products actually eats right through your protective hair cuticle by dissolving it, and then breaks the hair bonds in order to straighten out the hair. The hair is left weaker, duller, dried out, limp and lifeless, and always depleted from this damage, so it breaks off easier or it can fall out. Forget about getting a colour, and you’ll inevitably spend more money and effort constantly trying to “repair” the damage with expensive conditioners or special hair reconstructors. Sure, you can buy those cheaper traditional chemical hair relaxers in a box from your local chemist. But be warned about the many real dangers and risks with applying a caustic chemical process on yourself at home. Your experience and results could be scary.

They’ll say that the “permanent effects” of chemical straightening will last 4 – 9 months. The truth is that depending on an individual’s hair texture and growth rate, your naturally curly re-growth will be visible within approximately 8 – 10 weeks, so your hair texture becomes uneven. The truth is that a repeated chemical process is far too risky and damaging to touch up the re-growth any sooner than once or twice a year, since there’s a high probability of it overlapping onto previously straightened hair, which will cause severe over-processing damage. Why pay $300 – $800, and spend 4 – 9 hours to fry your hair, and expose your body to dangerous chemicals?

Don’t get a chemical straightening…Get a BodipHier Instead!

The 100% natural, active ingredients in the BodipHier hair relaxer are Alkaline Water and Minerals, which penetrate into the hair shaft without destroying the protective outer layer (the cuticle), raises the pH level, and permanently softens the bonds inside the hair without breaking them. Softening the internal bonds of the hair causes the natural “S” curl pattern to elongate or loosen, making the hair straighter.

Say “good-bye” to using a flat iron everyday! Many people must spend valuable time and energy using high heat flat irons on their hair EVERYDAY to temporarily keep their natural curly/wavy/frizzy hair texture “looking straightened”, since it will quickly revert back. Excessive daily styling with high heat can also cause dry, damaged hair, and especially for colour treated or highlighted hair.

After a permanent BodipHier curl relaxer, your straightened hairstyles will last between shampoos, even through humidity in between. After a shampoo, your first use of thermal appliances will deliver superior styling results, so that your healthier relaxed hair looks and feels much softer, silkier, smoother, and more naturally straight than it ever did before!

A BodipHier relaxer also promotes healthier relaxed hair that can keep growing, and it becomes easier to manage with lower maintenance and expense. You can easily and safely apply it yourself at home in about 1 hour.